The Introvert’s Guide to Influence with Goldie Chan

What if your introversion wasn't a barrier to your leadership, but your greatest competitive advantage? Imagine commanding a room not by being the loudest voice, but by being the most intentional and prepared one. In this episode, Goldie Chan, a global personal branding guru and top LinkedIn voice, joins Erica Rooney to dismantle the myth that you have to be an extrovert to succeed in corporate America. They explore the "playbook for introverts," offering tactical advice on building visibility and influence while protecting your mental battery and staying true to your authentic self.

Inside the Episode

• The Introvert Hangover: Understanding the limited social energy battery and why recovery periods are essential for avoiding burnout.
• The 10-Minute Dopamine Detox: A "bell pepper hot take" on surviving conferences by taking short, screen-free breaks to reset the brain.
• The Content Bank Method: Strategies for high-impact branding using just two hours a month to create evergreen assets.
• Community Over Networking: Shifting from "small talk" to meaningful interest-based groups like WhatsApp or Facebook communities.
• The Reply Bank System: Using pre-formatted responses to manage common inquiries without depleting your mental energy.

🔗 Resources:

• Book: Personal Branding for Introverts by Goldie Chan 
• Website: GoldieChan.com 
• LinkedIn: Connect with Goldie Chan 
• Connect with Erica Rooney on LinkedIn. 

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Connect with me on LinkedIn: https://www.linkedin.com/in/ericarooney/

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Transcript

[00:00:00] 

Erica: Welcome to Glass Ceilings and Sticky Floors, the podcast where we get real about the challenges women face in work, life and leadership. I'm your host, Erica Rooney, HR executive, keynote speaker and executive coach, and I'm on a mission to get more women into positions of power and keep them there. This is the space where we call it the paradoxes.

Erica: Being told to lean in, but not too far. Speak up, but not too loudly. Be ambitious, but not too ambitious. Does that sound familiar? Yeah. We're over all that here. We break down the sticky floors that keep us stuck from imposter syndrome and perfectionism to burn out and fear and give you real strategies to shatter those glass ceilings once and for all.

Erica: So if you're ready to rewrite the rules, own your power and take your career in life to the next level. You're in the right place now, y'all. Today's guest is tackling the core problem that. Paralyzes so many ambitious women, the [00:01:00] fear that you have to be an extrovert to, to succeed. Now I wanna know if y'all have ever felt that, or if you've ever thought that, because today you're gonna hear the word authenticity a lot.

Erica: I just know it. But it is so much more than that. Today's guest is building the ultimate playbook for introverts. Yes, for introverts to become visible, powerful leaders, Goldie Chan is a global personal branding guru. She's a top LinkedIn voice and a marketing strategist, and she has cracked the code on scaling influence by staying true to yourself.

Erica: Now, her book, personal Branding for Introverts, is the Definitive guide for professionals who want to own their spotlight without burning out. Goldie's mission is to prove that your quiet strengths. The deliberate thought, the deep connection, preparation, all of that is your greatest asset in a noisy world.

Erica: And she knows this truth, that your personality, it's not about a [00:02:00] performance. Your inner world is the source of your external power. And I just thought that was so incredible. So all that being said, please welcome Goldie Chan to the podcast. Goldie, how are you?

Goldie: Hello. Thank you so much for having me, Erica.

Goldie: I am so excited to be here right now. Um, we were just talking prior to this about, I've just been traveling so much, so I am excited to be back home in Los Angeles

Erica: Yes, it's like the meeting before the meeting, but now what I didn't tell you in the meeting before the meeting was that you're totally on brand with the green hair. I love it. That's my color. I love it.

Goldie: Really? I, okay. I have to say, like, you know, shout out to my book. Look at this. It's the green hair I'm wearing, and this actually isn't on purpose. I just own a lot of green clothes.

Erica: Hi. My, I had a CFO one time told me she loved green so much because it was the color of envy and money. And I was like, you know what? I could get down with that.

Goldie: I [00:03:00] like that. Green to me is the color of growth and money, so I a hundred percent

Erica: Love it, love it, love it. Okay, so I gotta kick it off with like, we've written this book, four Introverts. Are you an introvert? Is that what inspired you to write this book?

Goldie: Yes, so I am definitely an introvert. In fact, I'm an introvert with anxiety, which most people don't know. So I've, you know, I've, and I'm also a public speaker, which we both share. And I remember being on stage one time and I literally had a panic attack at this massive keynote. And I remember just feeling just so run down because I had not been taking care of myself before that time. And this happens to introverts and extroverts is when you let yourself run down. And I'm sure you felt this at points where you just, you completely run out of energy, your battery just goes completely kaput. Um, and at that point you have to, for [00:04:00] me, I literally just stayed in bed for half a week because I was so done.

Erica: A hundred percent. I feel like I'm an introverted extrovert or an extroverted introvert. I don't know which way it 

Erica: goes, but it's like if I get out there and I am socializing and engaging and I'm on, on, on like being that. Extra Erica Rooney persona, that is the stage. Erica Rooney, when I come back, like it's like total hermit mode, like sweats, comfy clothes, and it's in, it's hilarious to me how quickly like that's happening this day and age.

Erica: And I think like back to when I was 16, girl wouldn't have been caught dead at Publix looking like a scrub. And it's like. Now I go, I've got house slippers on. You're gonna be lucky if I remember to put a bra on. There's definitely no makeup. It's just like a whole different vibe.

Goldie: I, I love that though, because I bet that's just a release for you. That's just like letting [00:05:00] go of Also, I think for people out there who are listening, but I assume most people wear makeup at some point. Maybe not, um, maybe not, shouldn't judge, but if you do wear makeup, you know that even the easiest makeup takes time.

Goldie: So I'm sure that's just. The extra minutes or hour or however long it takes you to put on makeup, you get that time back in your life. 

Goldie: Yeah. 

Erica: it, but I wanna talk about your book because I'm fascinated by this topic, but it's called Personal branding for introverts, and

Erica: it bless you, but it directly addresses the belief that networking and visibility are just for those loud. Crazy out there, extroverts. And so I wanna talk about this pressure to perform as an extrovert function.

Erica: Mm-hmm. And I wanna kinda link that into that as the sticky floors, right. And those are the things that silently drain maybe the introverted women and limit their career advancement. So talk to me about these things.

Goldie: I think so many times, especially introverted women leaders, let's just start [00:06:00] there. You are competing against not only.

Goldie: Extroverts in general, but likely extroverted men. And I think that is so exhausting because I remember early on in my career, I wanted to always dress exactly like the men, because I thought that would lend me more credibility and I would be seen as more professional because I was dressing like them.

Goldie: But I would just always be a woman dressing like the men. So. When you're copying and when you are parroting something else. So as an introvert, parroting an extrovert, I think it's never as strong as it's going to be as when you are an introvert who steps into your own strengths and your own superpowers.

Goldie: And once again, this is true of so many different kinds of qualities, but especially for introverted women. I think when. When we try to parrot [00:07:00] extroverted men, we fall into this trap of we are always going to be a copy, which will always be, quite frankly, not as good as an original. So when people come up to me, they're like, I remember I was at a dinner and there's this woman who, um, was an executive and she was saying.

Goldie: Goldie. I taught myself how to go from introvert to extrovert in 30 days, and she's like, I, I know how to become an extrovert. And I thought that was really interesting. First of all, I think that she was just an extrovert who was maybe going through an introverted period of time, but I also think that was really interesting when she said I had to shake off being an introvert.

Goldie: She's like, it was such a bad thing and I, and I thought that was. Just so curious because my entire thesis behind my book is you don't have to become an extrovert to be successful. I know so many introverted leaders and women who are just fantastic on stage, [00:08:00] fantastic in their businesses as leaders.

Goldie: They haven't changed fundamentally their introverted selves. They may just have to use certain tactics and tools to get out there more.

Erica: All right. I will say in this two minutes that we've been talking, I'm recognizing that I do have a, a snap judgment that I make in my head. It's an assumption and I wanna.

Goldie: wanna 

Erica: Talk it out with you, but my assumption, and you can correct me if I'm wrong, or you can say no, this is a total misconception, 

Erica: Erica, is that it is easier for extroverted women or people to climb the corporate ladder because they are seen as more visible and more likable.

Erica: Is that, is that fact fiction or is that like a total judgment and misconception?

Goldie: Uh, you know, in corporate America, I think it still does lean towards extroverts. So I think naturally, I think an introvert without [00:09:00] tools is not going to be more visible than an extrovert who's just extroverting.

Goldie: I think that's just the truth of the matter, but that's why I think an introvert, given the right tools and the right tactics and given the right steps towards visibility, will be someone that is very neck to neck competitive with their extrovert peer. Um, but yes, of course, if you are next to someone who is shouting.

Goldie: Right. Very loudly about all of their accomplishments all the time. You likely will not overpower that if you sit back in a meeting and never talk. Yeah.

Erica: Yeah, it's very interesting. I used to have, um, a leader. He was too above me. He was a true mentor and advocate for me, and he was an extreme introvert, but he was a vp, a lawyer over HR and legal, I mean, incredibly successful, obviously. And he and I had a conversation about it one time, and he said that [00:10:00] like from his perception, he believed it was more challenging for him, but.

Goldie: But

Erica: Essentially he had to learn how to take care of himself on the backend, right? Like he knew he could not have three big back to back to back things that required so much energy and for him to be on and going all the time, but that he would have to have like those refractory periods to come home and 

Erica: reset. 

Goldie: And that's what I call, there's two different terms that I use in my book. One is the introvert battery and then the other one is the introvert hangover. So, and I think that recently got covered in an article, but instead of our other kind of hangover, um, an introvert hangover is when you've just expended too much of your energy and it's a limited amount of energy.

Goldie: And I think this is a great time to go into my definition of what I think an introvert versus an extrovert is,

Erica: girl. 

Erica: Lay it on. 

Goldie: hopefully that's helpful. So I, there's a [00:11:00] million classical versions of what an introvert is, but my definition is say you're at a party or conference and you're talking to a really interesting and cool person.

Goldie: If over time you find your battery draining, even though you're talking to a really cool and intro interesting person, right? Not a black hole of a person, but a really cool one. If you find your battery draining over time, you're likely an introvert versus if you're talking to that cool and interesting person, you're like, wow, like my battery not only is.

Goldie: Filling back up, but is maybe, woo, it's like overflowing because I feel so good. You're likely an extrovert. And of course this isn't, you know, there's introverts that are very social too, et cetera.

Erica: Listen, we're not splitting hairs

Goldie: We're not splitting hair, we're not splitting hairs here and.

Erica: We're doing a high level overview.

Goldie: Level. Yeah. But I think to me, that's such a classic example of like introvert versus extrovert from an [00:12:00] energy level.

Goldie: But yes, I think that the introvert battery is so real, and I love that your mentor knew enough about himself that he recharged his battery, that he would expend that energy that he definitely has, and then he would spend that time then. Recharging his battery in private and being really thoughtful about the way he expends his energy, um, over time.

Goldie: And I think that's the thing, a lot of introverts, we expend, expend expend until we hit burnout and then we just crash so hard. So my hope is that introverts find my book and that they take some of these tactics so they don't crash. First of all, quite as hard or don't crash at all.

Erica: Right. Well, and you've mentioned tools and tactics a couple times, so we gotta go ahead and go there because I know that I've got some introverts listening, right? Like I feel like an introvert will love a podcast. 'cause all they gotta do is put in one earbud. [00:13:00] They don't actually need to engage with these 

Erica: people and they can. Put 'em on mute anytime they want. But what are some of those tools and tactics that they can use to keep their energy levels where they need to be, and then also succeed in corporate America?

Goldie: yeah, so there's a couple of different ways to think about it. I'll give one very specific. Tool and exercise that I tell folks all the time, which is for those of us who have to go to conferences, and conferences are a lot of people, it's a lot of stress. And especially if you're speaking or you're on a panel, there's that edit added energy take sometimes.

Goldie: Um. And I think one of the best things you could do at a conference, and this is going to be a lit little bit of my mildly hot take, right? My bell pepper hot take

Erica: Her,

Goldie: is woo. Um, is I want you to take 10 minutes out of the conference. Everyone has 10 minutes in a single conference day. Take off, go outside, and [00:14:00] for the first two minutes, do not look at your phone, at your smartwatch, at your.

Goldie: iPad, I guess if you're older, um, at whatever it is that you're carrying with, you don't look at any digital devices and spend two minutes literally physically outside the venue, just soaking in some of that delicious vitamin D. Resetting your brain a little bit. And the reason why this helps is it, it's a little bit of a dopamine detox.

Goldie: It helps you just reset so your brain then can go back into the venue and it's a little fresher versus I know I've been guilty of this. As soon as I step outside, I'm scrolling right, or I'm on worse. I'm in that email valley. 

Erica: Yes. You know what I think is really great, and I've seen this at a lot of the conferences that I've keyed at lately, is they're starting to have [00:15:00] the sensory rooms or the quiet rooms where people can go and it's like, no, you are literally just supposed to sit and have a moment. And I

Erica: think that that 

Goldie: you can't talk, 

Erica: for, right.

Erica: And you can't be on your phones, you can't be talking. You're just supposed to go in there and chill out. And I would love to see those at every one of them because I do think it makes it a much more inclusive place, especially with people with sensory issues and stuff. I mean, God, you go to those things and it's like a fricking rave sometimes.

Goldie: I know with all the lights and the light shows and things like that, and it's so intense, and I think that even if you aren't an introvert, but you just are exhausted, right?

Goldie: You're just tired. Sometimes conferences can just be so overwhelming. So that's definitely something that I tell a lot of folks to consider, which is go off. The internet for a little bit, even two minutes, and I, and people are like, two minutes. That's not a long time, but, do it.

Goldie: and then they do it and they're like, am I done yet?

Erica: [00:16:00] Listen, 

Erica: I have a 10-year-old and a 7-year-old that often have to do things in minute increments, so I know how long 60 seconds is.

Goldie: Yeah. Especially if you're dealing with kids, and kids know exactly how long that time period is and they'll 

Erica: right. Be home in five minutes is a lot different than five minutes in timeout, I'll tell you that, 

Erica: but oh my gosh. Goldie, I wanna take a left turn a bit and talk about authenticity and personal branding because you're known for this. And I wanna talk specifically about, I know there are so many women out there that feel very vulnerable by putting themselves out there.

Goldie: out there

Erica: For whatever reason. Right? Whether they're worried about what somebody will think or who knows what, right? How can they use their authenticity as as armor, right? Rather than a weakness, especially if they're navigating social media and corporate politics and all that.

Goldie: that.

Goldie: Yeah. So. I think a lot of times we think, okay, we need to put on [00:17:00] our shell, we need to put on our mask, we, and then, then we can go out into the corporate world. But I think at the end of the day, I like to do this, um, sometimes, especially when I'm seeking to very technical crowds. Now, as I say, who here in the audience is human?

Goldie: And then what's so funny is I won't always get a hundred percent at races.

Erica: hey girl, listen. In the age of ai, you might need to change that opening,

Goldie: I might, and I do that on purpose actually, specifically in the age of ai, because everyone should be raising their hands. Everyone should be saying, I am human in the age of ai, and I obviously don't do this with digital because it doesn't work, but in person I do it, and I think that we as humans, we respond so well.

Goldie: So well to those moments of humanity and genuineness and reality, when people have a little bit of flaws, when people have a little bit of [00:18:00] flubs. Um, if you've spoken to younger folks, they call it flops, right? When you have a little bit of, when you're a little bit in your flop era, um, which is just a fun term

Erica: Girl, I'd be living in my flop era.

Goldie: I think that we respond really well to that as humans, because especially now, I think with ai, AI makes things almost a little bit too perfect. It makes things a little bit too polished. I don't know if you've ever looked at a picture of someone and you've squinted and you've been like, is this ai or is this not ai?

Goldie: And one of those telltale signs is, it's too perfect, right? Everything is like a little too symmetrical. It's a little too glossy, and I think the same is true when we present in person is when we are a little bit too perfect. There's a little bit of, oh, what's going on behind the scenes versus when we are ourselves, and that natural, imperfect, it's really attractive, and I don't mean just.

Goldie: [00:19:00] Romantically attractive. It's just attractive person to person. When you meet someone who isn't absolutely perfect, because also when you meet somebody who's you know absolutely perfect, you're like, oh, this person, I can't stand them

Erica: God, it'd be, it'd be too hard to hang out with them. You 

Erica: know, like 

Erica: I need people who are in the trenches with me in the mud. In the grocery store with no bra on. Okay. Like that's what I need.

Goldie: Yes, and it absolutely, that absolutely makes sense too. I think that. We, you know, we can all put on our little masks or our pieces of armor for some of this. That might be makeup, that might be like the outfits that we wear. But I think it's really beautiful when we take all those off and we're really vulnerable.

Goldie: And once again, I think that that is something that we respond really well with because we want to be that brave. I think that's bravery, that's the word I'd want to pick, is it's brave to be that real.[00:20:00] 

Erica: That's so true. That is so true. It takes a lot of courage to show up and, and put it out there in forever. Land on the internet where everybody can see it. But that is a really powerful pivot when you think about how limiting, you know, some of those thoughts can be to, this is me showing up. With bravery.

Erica: So I think that is so powerful. But let's keep going down this little 

Erica: rabbit hole, because social media is like where we all live these days. Everybody's on at least seven different platforms. And I mean, I'm an extrovert and it feels exhausting sometimes. And so for my introverts, I know they are really not liking this, but what is the most effective low energy approach to building influence on these platforms?

Erica: You know that that can continue to help them grow, but without completely just depleting them.

Goldie: Yeah. So I do something [00:21:00] that is, uh, that I recommend to both introverts and extroverts, and that is having a bank account. So just like we want to fiscally be smart, right? And that's not me, that's not this podcast, right? We're not gonna talk about that. But what we are going to talk about is content. So one thing that I like to do is have an evergreen.

Goldie: Content bank, and we're gonna talk about a different kind of pink bank account too. So there's gonna be two different kinds of bank accounts. So this is the kind of bank account where we deposit, we're going to deposit our evergreen content because everyone has one to two hours a month. See how, I'm not even saying a week.

Erica: I love 

Goldie: one to two hours a month to make four to eight pieces of content that are evergreen ak, that you could use over the next two to three months. And we're not gonna go over content strategy right at this moment, because that's an entire hour that we could [00:22:00] spend on that. But I want you to start thinking what.

Goldie: Are evergreen subjects that I could talk about in my industry vertical or in my area of expertise that I could bring up at any time. So if you are an amazing coach, right? Can you talk about coach successes? Can you talk about testimonials? We were just talking before about we both have books out. Can you share reviews?

Goldie: And those are evergreen too. So what. Can be evergreen that goes into our content bank. And then that way you just have that once a month you fill up your bank. Or if you start getting, you know, good at it, you can start doing it once a week. But I wanna say once a month we fill our content bank, so then the next month we have something in our bank account.

Goldie: And I think that's really powerful, just knowing we have something in there and I wanna. Also offer a different kind of bank account. And that's the one we're gonna take withdrawals from. And that's a with [00:23:00] reply bank account. So we are going to pre reformat our replies. So when somebody reaches out and they say, Erica, you are an amazing coach and I'm sure you already do this.

Goldie: So this is just an example for the listeners out there, because Erica absolutely already does this because she's magical and amazing. But somebody's gonna reach out and say, Erica, you're an amazing coach. I'd love to work with you. And Erica already has these pre-formatted. Responses that are like, hi name, I offer this, this, this, or whatever the right message is.

Goldie: And we have a reply bank that has answers to the most common questions that we get. And I want to start with this too, is even if you do use AI to draft these. Responses. What I want you to do is always start with your own bullet points, right? Always start with your own version of it first before using ai, because [00:24:00] AI can do a great guess, but it may not include everything that you want to include.

Goldie: So we always start with our human brains first before we use technology, but then we have. Two different banks. We have our evergreen content bank that we deposit into, and then we have our reply bank that we constantly withdraw out of. And this saves us so much time and energy. And I'm sure once again, Erica, you do this already.

Goldie: But I hope that this is helpful for the listeners out there and watchers out there.

Erica: Okay, we're gonna have to have real talk because this whole time I'm like, I can guarantee you I don't do whatever she's about to say, but y'all, I actually kind of do

Goldie: yes. See, I knew it

Erica: be better. But I do already do 

Erica: that. 

Goldie: already do it. I know you do this. I know you do this. See, I, we, we didn't even talk for that long. And I know, Erica, you already

Erica: I was real nervous though, Goldie. I was like, I don't know what she's promising to people.

Goldie: she, she rides a horse just without a [00:25:00] saddle, just through the meadow. And that's what she does.

Erica: that's what I do. Oh my gosh. I do love though. And it's, that's great. Not just for introverts, but for people who have any kind of anxiety around social media who. Struggle to be visible and be seen and put themselves out there. And I mean, I think that's brilliant.

Goldie: At the end of the day, I am just suggesting preparation, but we want to think about it in terms that makes sense to our brain, because I also think when we, when we talk about content, it becomes this overwhelming. Thing to say like, okay, you should have a folder that you put all this content.

Goldie: And when I think about bank, people are instantly like, oh, I get it. Just like I squirrel away money for safety reasons and for life reasons and investment reasons, I also can squirrel away content for the same reasons, right? I can invest in that content, I can save that content.

Erica: Yes, and I would even say like, go hard in like the first [00:26:00] month. Every Monday, spend two hours and just film like four pieces of content in the same outfit, and then do it for a month and then rotate the outfits.

Goldie: Yes. And that's such a good way, uh, what I didn't say is batch create, batch creation is so, so smart and so helpful. And especially if you are busy woman who is, you know. A leader at your organization or your team or, or wherever. It's also helpful that you can create those videos and then hire someone to edit them for you and to do those clip downs or do whatever it is that you need.

Goldie: You don't have to do it all on your own. And there's of course software that also helps, um, edit down videos and things like that. But I think it's really helpful to know that you can always hire and bring on help too. So,

Erica: Amen. All right, I'm gonna take yet [00:27:00] another left turn, and I figure by the time I take all these left turns, we'll be back to where we started. But introverts in networking, it sounds like their worst nightmare when I think about traditional networking of like, we're gonna go to women in pharma event, or local author event, or whatever the heck it is.

Goldie: right.

Erica: That probably gives them massive anxiety that they have to go do this, and it's probably like pulling teeth. So

Goldie: right.

Erica: do they need to network? I mean, we keep hearing that network, network, network, but you know, that might not work for everybody. So is there something else they should be doing or give? Gimme the lowdown.

Goldie: So first of all, I called my book tour the no small talk book tour for a reason, uh, because introverts classically do not like small talk. So I will replace small talk with a single word that you can use instead. And I will al also replace networking with this word that hopefully is a little bit less scary for people [00:28:00] out there.

Goldie: And that's community. Because when you have community, when you have really involved community, you can accomplish so much, and it is the most natural and easiest form of networking now. Communities exists across so many platforms on the internet. If you don't want to do community in person, Facebook groups is still a really powerful way to find communities.

Goldie: I, myself am really enjoying how, if we wanna talk about something newer, really enjoying how circle, um, is. Building private communities right now. So I'm part of a couple of different private communities on circle, and I think it's so powerful. You can also join, of course, there's Discord groups, there's WhatsApp, there's Instagram groups, there's so many different groups that you can join out there, and that to me is the lightest form of.

Goldie: Networking because you're joining communities and you're being [00:29:00] part of those interesting communities. And I think that's the other thing to look for is when you join a community, it should be something that doesn't feel like teeth pulling. It should be something that genuinely interests you. Um, a great example is my partner loves cats and he started a.

Goldie: Facebook group here in Los Angeles and that cap Facebook group grew to, I think over 50,000 members and has three spinoff groups. And people have, uh, met their romantic partners on these groups, right? People have met friends of on these groups. People have adopted cats on these groups, of course.

Erica: hope they've at least saved the cat.

Goldie: And people have gotten jobs off these groups. So it's really a common interest group that serves as the lightest form of community building. And also, you know, networking if you really wanna think about it. But it's all part of networking. Truly at the end of the day is [00:30:00] how many people can I meaningfully meet?

Goldie: Right? I think so many people treat networking as, um, in the old days, right? Stack of

Erica: How many followers on LinkedIn do I

Goldie: How many followers do I have? How many business cards do I get at a conference? But to me, it's how many people are you genuinely in conversation with? Are you genuinely talking to, are you connected with in a meaningful way?

Goldie: And I think that all of those metrics are going to be more powerful for you at the end of the day, and then convert to clients or potential jobs. Potential opportunities much better than I met a hundred people at this one conference and nobody remembers me and I don't remember anyone.

Erica: Mm, so true. But what I'll tell you, Goldie, is this is really opening my mind in a completely different way because I do all these things. I'm in so many WhatsApp groups, but why I am sharing this is because. [00:31:00] don't think I ever looked at it as networking, which it now is like, no, but it really is because I've been talking to the same group of women in this WhatsApp group for like two years.

Erica: Like we are networking, but it's going, it's pulling me to be more intentional. Sometimes I kind of check out every now and then 'cause I'm like, oh god, more WhatsApp stuff, you know?

Goldie: Yeah.

Erica: and I, I do it, you know, unintentionally, but now that I'm kind of seeing it through this different lens of, no, this is like networking at its finest.

Erica: Like you already have this, you have to cultivate it in a meaningful way. I think that's gonna

Goldie: And I think it's so low energy, right? I think that it's such a

Erica: And when you can fit it in,

Goldie: it and when you can fit it in. And also, it's not every single, I, we're both on LinkedIn, so we both know this. It's not every single interaction is a sale. Right, or a sales request. It's just that you've connected with each other and that you are friends or friendly because as you know, the easiest people to ask a favor [00:32:00] of or to do business with are people that you're friendly with and that like you as a person.

Goldie: And at the end of the day, the more communities that you're part of, the more well networked you truly are.

Erica: Ugh. Perfect. Perfect. I love it. Goldie, what is next for you beyond this book? And also after that, make sure you tell everybody where can they get the book and how can they find you?

Goldie: Yeah, so I am still on the book tour part of my book. It's freshly out. I think we're about two weeks in as the recording of this podcast. Um, so I am very excited to be traveling in the new year, a little bit more this year, but in the new year, um, to talk about my book, personal Branding for Introverts, but.

Goldie: Also, I'm doing just a ton of speaking, um, a bunch of collaborations with some very cool brands in the new year. So I'm very excited about that. Um, and [00:33:00] everyone can find me and follow along on my journey, on my personal website, goldie chan.com. You can also, of course, find me at LinkedIn, linkedin.com/in/goldie.

Goldie: Uh. You can find me pretty much anywhere online if you just look up Goldie Chan. I think I'm still the first three pages on Google search. So

Erica: Woo.

Goldie: yes,

Erica: And Google search is wild these days with ai,

Goldie: search is wild

Erica: That's big. That's big. All right, Goldie, thank you so much y'all. If today's conversation lit a fire under you, here's your next move. Don't keep it to yourself. Share this episode with a friend, drop a review and let's keep the conversation going.

Erica: Remember that your potential is limitless and the only thing standing in your way are those sticky floors, but you have the power to break through them. So go out there, take up some dang space and let's shatter some ceilings together.